Another PR event spiralling out of the whole Mas Selamat incident involves the 3 Telcos in Singapore. A while back they promised to send an MMS to all subscribers in an effort to help aid the capture of Mas. In the papers today, they claim that they've finally reached all subscribers. But many beg to differ. Myself included.
This is a summary of the facts:
They said that they would send out to all subscribers. Like all great boasts, it didn't work out.
What they did wrongly:
They made claims that they couldn't back up. There's a saying in the west, "your mouth shouldn't write checks your ass can't cash." Pardon my french. Now obviously it's impossible to send out. Whether it's a system thing, or the fact that they didn't even send it out. Who knows. Even their engineer said in the papers today that it was not possible to reach all. So why make the boast? PR disaster.
How to fix the situation:
Customers don't like to feel slighted. Best way to smooth this over? Free SMS for 1 month. All will be forgiven.
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